Close Menu
Thursday, September 17
Login

Native In-Video Advertising Rate Card

For the multimedia ecosystem and TV broadcasting channels of DISCOVERY EDITION / Reservaline.com, video advertising does not rely on skippable or intrusive formats (such as standard digital pre-rolls). Instead, it features native promotional placements hard-coded directly into the master video file during the editing process of the episode or report. This permanent placement guarantees unskippable exposure, ensuring viewers cannot skip or remove the promotional segment.

In-Video Rate Card (Native Hard-Coded Editing)

Video Integration TypePlacement & Insertion MomentFormat / Encart DurationBaseline Rate (GBP / £)
Native Intro PrerollEmbedded within the opening seconds of the report, immediately following the show’s title sequence.Brand clip or animated visual (15 to 30 sec)£150 / episode
Integrated Mid-RollHard-coded into the core video edit during the transition between major segments (seamless flow).Dedicated segment or product showcase (30 to 45 sec)£250 / episode
Outro Closing FeaturePositioned right before the final credits roll of the Discovery Edition TV magazine.Promotional message with visual anchor links£85 / episode
Full Episode Title SponsorshipBrand inclusion in the Intro + Mid-Roll + Outro (Total exclusive takeover of the specific episode)Complete package (Combined durations)£550 / episode

Technical Specifications for Video & Audio Asset Delivery

Technical Asset Requirements Checklist

1. Video File Specifications

  • Format: .mov or .mp4 (H.264 / H.265 codec) or master archival file .mov (Apple ProRes 422 HQ).
  • Resolution: Minimum 1080p Full HD (1920×1080). 4K Ultra-HD (3840×2160) is preferred if available.
  • Frame Rate: Strict match to production standards—24 fps, 25 fps, or 29.97 fps. Avoid mixed or variable frame rates (VFR).
  • Color Space: Rec.709 color profile (standard for high-definition broadcast and web streaming).

2. Audio Standards

  • Format: Uncompressed Stereo or 5.1 channels (.wav or .aiff, 24-bit / 48kHz).
  • Loudness Normalization: Mastered to broadcast standards between -14 LUFS and -16 LUFS integrated loudness, with true-peak max at -1.0 dBTP.
  • Voiceover / Music Balance: Ensure dialogue or voice tracks are clean, centered, and free of distortion or peaking.

3. Content & Branding Guidelines

  • Safe Zones: Keep all essential logos, text overlays, and key visual elements inside standard 16:9 title-safe boundaries.
  • Hard-Coded Nature: Confirm that the clip is final and intended to be permanently edited into the master timeline. (No interactive elements or skippable layers can be supported for hard-coded in-video placements).
  • Brand Safety & Compliance: Content must align with Reservaline Limited terms and international broadcast decency rules.

4. Delivery Protocol

  • Transfer Method: Secure cloud link via high-speed transfer platforms (WeTransfer, Frame.io, Google Drive, or Dropbox). Direct email attachments are not accepted.
  • Deadline: Uploaded and verified 7 business days prior to the episode’s assembly edit.

SPONSORED